Under Armour HALO Lights Up JHB & CPT with High-Energy Events

Performance, power, and purpose. See how Under Armour’s HALO trainers powered fitness events in Joburg and Cape Town this September.

(Johannesburg, 22 September 2025): Under Armour’s HALO trainers made their mark this month with back-to-back activations in Johannesburg and Cape Town, blending performance, community, and culture in true UA style.

Engineered with HOVR+ cushioning and a sleek design that transitions seamlessly from workout to everyday wear, HALO represents Under Armour’s commitment to performance innovation. This September, the brand brought that promise to life on the ground with two standout events.

From a high-intensity Joburg bootcamp to the iconic Cape Town Gun Run, HALO showed up where athletes and communities gather. The pinnacle came when Under Armour athlete Joseph Seutloali stormed to victory in the men’s 21.1km Gun Run, underscoring UA’s performance-first DNA.

Seutloali crossed the finish line in 1:02:07, just 11 seconds off his personal best (1:01:56, Gqeberha 2019). His performance shattered the previous race record (Joel Mmone, 2015) by 24 seconds and secured a dominant lead over Stellenbosch’s Anthony Timoteus and defending champion Lloyd Bosman.

Joburg: HALO Bootcamp at The Fort Gym

On 6 September, Under Armour hosted an exclusive HALO Bootcamp at The Fort Gym in Johannesburg, one of the city’s premier high-performance training spaces.

The evening workout pushed guests to their limits with a dynamic session led by the Fort team, celebrating movement while putting the UA HALO to the test. Participants walked away with more than just sore muscles: Prime Self supplements and branded UA bottles kept the energy flowing beyond the gym.

Cape Town: HALO at The Gun Run

The following weekend, on 13–14 September, HALO made its presence felt at Cape Town’s Gun Run, one of South Africa’s most iconic road races. With its half marathon, 10km, and 5km distances along the Atlantic Seaboard, the race draws thousands of runners every year.

For Under Armour, it was the perfect stage to connect with athletes and fans. Over the course of the weekend, UA engaged directly with the running community, gifting HALO trainers and showcasing their performance-driven design to both competitors and supporters.

Powered by HALO

Across both cities, HALO proved itself as a statement of style, strength, and endurance. Under Armour continues to bring innovation to every stride and rep, reminding athletes and everyday movers alike that with HALO, every step is powered with purpose.