Levi’s® and Jordan: Two Icons Cut from the Same Cloth

Greatness isn’t something you arrive at; it’s how you wear it, how you work towards it, and live in it every day - Phemelo "Sui" Moipolai

Greatness attracts greatness, but not in the way we’ve been taught to believe. It has to be more than the trophies, the sold-out arenas, the final shot. Sometimes, greatness lives in the quiet repetition of a skater committing to concrete. In the tireless rhythm of a bucket drummer holding down the tempo. Its what stitches artists, activists, musicians, and dreamers together. The grounds in which Levi’s® and Jordan Brand meet again.

Two brands that have never belonged to a single world. Denim and basketball. Street and sport. Craft and culture. Their latest collaboration doesn’t chase spectacle, it acknowledges something deeper: greatness is already around us, woven into who we are.

Jumpman Denim Jumpman

At the centre of the collection stands the Levi’s® x Air Jordan 3, reimagined through four distinct colourways, each honouring a different community, moment, and cultural rhythm.

The Rigid colourway leans fully into Levi’s® heritage, wrapping the iconic silhouette in premium indigo denim and grounding it with black-on-black elephant print for a quiet salute to the pattern that helped define the Jordan 3 legacy.

The Black colourway sharpens the conversation. Pebbled leather meets black denim panels, with backside fabric revealing lighter grey tones beneath. Finished with a sail midsole and an embroidered black denim heel tab featuring Nike Air branding, it introduces a first-of-its-kind construction detail that feels understated but historic.

Launching exclusively for Lunar New Year in Greater China, Japan, and Korea, the Year of the Horse colourway moves with intention. Unbleached ecru denim, premium pony hair panels, jacquard heel tab detailing, and red chain stitch embroidery reading “Year of the Horse” on the interior tongue bring cultural reverence to the forefront.

The LA Exclusive, releasing during NBA All-Star Weekend, takes a refined West Coast approach, pebbled leather, strategic blue denim accents, and red chain stitch reading “City of Angels” stitched inside the tongue.

Across all four, details matter: the Levi’s® Red Tab on the right shoe, classic Jumpman branding, and red insole artwork featuring Levi’s® signature dollar bill graphic stamped with the words: “This is a pair of Levi’s®.”

Apparel That Carries History

The nine-piece apparel range expands the dialogue, fusing athletic codes with denim heritage across statement silhouettes and everyday essentials.

The Levi’s® x Jordan Football Jersey sets the tone, cropped, boxy, and unapologetically bold. Shiny polyester contrasts matte and gloss red panels, while a co-branded jock tag unites Jordan Brand’s iconic Wings logo with Levi’s® timeless two-horse emblem.

At the collection’s centre sits the Pinnacle Varsity Jacket. Leather sleeves, a melton wool body, quilted satin lining, and layered vintage-inspired graphics pulled from both brands’ archives turn it into a wearable archive. A cowboy-riding-bull patch nods subtly to Michael Jordan’s Bulls legacy, a myth stitched into material.

Denim staples are reimagined throughout. The Type III Trucker appears in black washed denim with aged tint and an oversized Wings logo across the back yoke. The Overshirt Jacket delivers 12-ounce rinsed indigo denim with stylised construction details, pigskin accents, and Levi’s® signature golden wheat thread story.

Comfort arrives through the Fleece Zip Hoodie, heavyweight and vintage-washed, while the Short Sleeve Shirt revives Levi’s® iconic ’90s “Button Your Fly” graphic: first made legendary through Spike Lee’s original campaign. Its return isn’t nostalgia, it’s cultural continuity.

Built for Movement

The Black Baggy Jean, based on Levi’s® 578™ block, extends the inseam to amplify the stack when worn with the Air Jordan 3. Black washed denim, aged tint, co-branded detailing, and an embossed Wings logo keep it grounded in purpose.

The Baggy Shorts offer volume and flow, sitting well below the knee with deep pleats, slash pockets, welt back pockets, and considered co-branding throughout.

The look is finished with the Denim Cap rinsed indigo, Air Jordan direct embroidery, Levi’s® Red Tab at the brim, and Nike Air-branded antique brass hardware secured with a brown leather cinch.

Greatness, Side by Side

Styled by Cam Hicks, the campaign unfolds in a park — neutral ground where subcultures naturally collide. Bucket drummers. Skaters. Tai Chi practitioners. Artists. Each dressed head-to-toe in the collection, each practising their craft side by side.

Legendary filmmaker Spike Lee appears alongside Jay Wright, son of Larry Wright, who featured in the original Spike Lee-directed Levi’s® “Button Your Fly” ad. It’s a moment of generational continuity, echoed through skater Josh Velez, artist Rio Amor, and a Tai Chi group wearing the Year of the Horse colourway.

No spotlight. No hierarchy. Just dedication.